The Clara Lionel Foundation (CLF) is a non-profit organization founded by Robyn “Rihanna” Fenty in 2012. The goals of CLF are to promote health and education initiatives in underserved communities around the world.
We needed to reposition CLF as an ambitious organization with a proven track record of success and the ultimate desire to do more good in the world. Both of these traits were true at the outset of the project, but were not being effectively. Also, Rihanna’s dedicated fans—her “Navy”—are young, active on social media, and ready to support “RiRi,” but a large percentage were unaware of the existence of CLF.
It was vital for us to capture CLF’s youthful spirit while positioning it as an established, yet growing organization. We created a new logo, design language, and tone of voice that are playful and relatable, while at the same time identifiable and inspiring.
See the Clara Lionel Foundation website here.>Read More Read Less