Monica leads Ketchum’s Purpose Practice—a group committed to developing and executing sustainability and social impact programs. By fully integrating purpose-driven programs with marketing and communications campaigns, Monica and her team build brands, strengthen corporate reputations, and increase awareness and stakeholder engagement. Monica works with global NGOs, such as ALS and FINCA, as well as corporate brands that include J.P. Morgan Chase, Kohler, P&G, Whirlpool, Fruit of the Loom, Nestle, and others.
Prior to joining Ketchum, Monica was the Deputy Director of Private Partnerships at the United Nation’s World Food Programme (WFP). During her tenure at the U.N., Monica forged public-partnerships with a host of global, regional, and local companies in the areas of disaster relief, food/nutrition, supply chain, logistics, finance, technology, and hospitality. She also worked with globally recognized corporations and brands—Pepsi-Co, Yum! Brands, Unilever, UPS, Kraft and others.
Prior to her work at the U.N., Monica worked at Ketchum in New York, Washington, D.C., and Egypt. She was responsible developing and implementing global marketing and communications campaigns around economic development, trade, and tourism for the governments of Puerto Rico, Egypt and Malawi. In addition, Monica built a corporate and social marketing practice to support US-based campaigns around issues such as human trafficking, education and Medicare.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Ketchum has been named PR Agency of the Year (and European Excellence Awards) and the winner of an unprecedented three consecutive Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc.