A Strategy Director at Interbrand London, Sam has spent the last 10 years in the field of brand marketing, working in both agency and client-side roles. He has a passion for combining brand strategy and activation expertise, and he thrives on the complex challenge of implementing change in large organisations. At Interbrand, Sam leads an immensely talented strategy team, infusing rigour and intelligent thinking in their work and ensuring the agency’s creative output is deeply relevant, authentic, and compelling.
Throughout his career and life, Sam has had a strong interest in social purpose. While at BrandPie, he conceived and built a designated social purpose practice before leaving to spend a year at Good Agency, specialising in brand strategy for charities, NGOs, and not-for profits. During that time, he also worked with many inspiring charities, including Cancer Research, VSO, WaterAid, The British Heart foundation, and RNLI.
A graduate of Birmingham University with a joint honours degree in English Literature and Philosophy, Sam manages to retain a love of reading, an appreciation of the outdoors, and has recently become a rather fearsome chess player (as strategists tend to be).
Interbrand is the world’s leading brand consultancy, with a network of 29 offices in 22 countries. Since it opened for business in 1974, Interbrand has changed the way the world sees branding: from just another word for “logo” to a business’s most valuable asset. Publisher of the highly influential annual Best Global Brands report and Webby Award-winning brand channel, Interbrand believes that brands have the power to change the world—and helps its clients achieve this goal every day. Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences. Interbrand has divisions specializing in healthcare (InterbrandHealth) and retail (Interbrand Design Forum in North America and HMKM in Europe and Asia).